A valid and reliable inventory of the core values, attitudes and thinking styles that determine how a person—or group—makes sense of the vast array of communications to which they’re exposed every day.

What could Worldview Insights™ do for your enterprise?

The Roberts Worldview Assessment (RWA) contains eight primary scales which, together, provide a comprehensive and integrated portrait of a person’s communication worldview. Worldview Learning provides a computer-generated strategic report for the RWA called Worldview Insights Report©. This carefully developed and thoroughly validated 15-page document contains many easy-to-read graphs, a scale-by-scale interpretation of test results, and immediately actionable Worldview Insights™ for communicators who wish to build trust and inspire behavior change.

What does the RWA measure?

CORE VALUES

Absolutism (‘navy’): focuses on discipline, authority and purpose

Individualism (‘copper’): focuses on power, success and affluence

Humanism (‘jade’): focuses on honesty, connection and relatedness

Systemic Thinking (‘gold’): focuses on integrity, sustainability and competence

Holistic Thinking (‘indigo’): focuses on experience, humility and reverence

LISTENING STYLES

Authenticity Filtering: listens for truth and beauty
Pragmatic Filtering: listens for personal goal relevance
 

SOCIAL ATTITUDES

Social Optimism: embraces inspired visions, resists cynicism

Applications

The Roberts Worldview Assessment can assist qualified professionals in two areas: transformational leadership development and consumer insights/marketing research.

For transformational leadership development, the RWA provides an incisive evaluation of a person’s communication preferences across a wide spectrum of values and social attitudes. This information can then be used to: pinpoint core leadership aspirations, develop empathy skills; improve social leadership insights, foster social optimism and promote the systems thinking style required for truly game-changing leadership.		 For consumer insights, individual RWA psychometric data is rolled into a group-level report. This information can then be used to help marketers, agency account planners and media strategists identify key consumers, recognize their core values and aspirations, and then create authentic communication strategies and tactics that resonate deeply with those values and preferences. By overcoming the short-sightedness of conventional demographics-based thinking, the RWA data helps marketers increase market share and inspire new brand zealots, online and off.

Ordering Information

We are ready to answer any questions you may have about our assessment materials and business solutions.

For more information on the Roberts Worldview Assessment scoring and reporting services, or to learn more about our integrated Worldview Thinking Integrated Solutions, call 1 800 401 8227.

Worldview Thinking, Inc.
4226 East Blvd.
Los Angeles, CA 90066
Phone: 1 800 401 8227